Dairy Queen® Franchise Investment Information

Expanding Timeless Tradition

Do you love delicious food and frozen treats? So do we! We are proud to have helped thousands of franchisees discover their potential and maintain thriving businesses around the world. Whether you want to be more involved with your community or provide local fans with the same joy you feel every time you visit a Dairy Queen® location, our industry-leading franchise support team has the tools to help you reach your goals.

The DQ Grill & Chill® Experience

While we recognize the importance of preserving tradition, we also understand that a lot has changed since we sold our first treat so many years ago. The DQ Grill & Chill® concept is our flagship concept that was announced in 2002, and it has been booming ever since. Designed to strike the perfect balance between yesterday and today, this unique experience satisfies guests of all ages.

We’ve crunched some numbers for you. Here’s a snapshot of the investment figures: See Info for Canada

Investment Info

Franchise Fee: $35,000
Royalty Fee: 4%
Marketing Fee: 5 – 6%
Term: 20 years
Investment Range: $1,090,225 – $1,849,525
Liquid Capital Requirement: $400,000 (for a single unit)
Net Worth Requirement: $750,000 (for a single unit; multi-unit requirements are higher)
Certified DQ Managers: 3

More detailed information is available in our Franchise Disclosure Document.

From our classic treats to our popular food items, you’ll have the ability to satisfy virtually any craving. Specific menus with optional breakfast items are also in development for restaurants in both the United States and Canada. It’s our goal to give fans all over the world a smile and a story to share. Are you ready to share yours?

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What We Look for in Franchisees

  • Dairy Queen Grill & Chill
  • Old Dairy Queen

What attributes and capabilities make a great DQ® franchisee?

  • Passion and commitment to the brand and the operation of the business to a very high standard
  • Ability to lead, mentor, train and develop a strong team of people
  • The financial and management resources to support the business plan and operation
  • Commitment and ties to the local community that help drive local store marketing efforts
  • Knowledge of the local real estate market and the development process
  • Business acumen and experience
  • Prior restaurant management experience
    (if principal franchisee doesn’t have this experience, they can partner with or hire someone who does)

Interested in learning more? Contact Us

Learn About Dairy Queen®
Franchise
Opportunities

Our Dairy Queen® franchise support team is here to help you through every step of your journey to personal and professional success. Whether you’re looking to franchise in the United States, Canada, or any of our other international locations, there’s a lot you can look forward to.

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