International DQ® Franchise Opportunities

Happy Tastes Good® Around the World

Our international franchise opportunities are available to those interested in multi-unit development within a designated country or territory. We are currently developing both our Dairy Queen® Treat & our combined DQ® Treat and Food concepts in select countries outside the United States and Canada.

Attributes of a successful International DQ® Franchisee:

  • Passion and commitment to the brand and the operation of a business with the highest of standards
  • Ability to lead, mentor, train and develop a strong team of people
  • The financial and management resources to support the projected business plan and operation
  • Commitment and ties to the local community that help drive local store marketing efforts
  • Strong supply chain knowledge that includes distribution, product procurement and import/export capabilities
  • Knowledge of the local real estate market and the strategic development process
  • Business acumen and experience
  • Prior restaurant management experience (QSR preferred - if the franchisee group lacks this experience, he or she can partner with or hire capable individuals who do)
  • Ability to have a corporate structure in place to manage a successful multi-unit country/territory development
Investment Information We’ve crunched some numbers for you. Here’s a snapshot of the investment figures:
Area Fee One-time, up-front payment for the exclusive development rights of "units" for a territory. *Amount dependent on location and size of territory.
Franchise Fee/Unit Opening FeeDQ® Treat: USD $15,000 for each unit opened.
DQ Grill & Chill®: USD $35,000 for each unit opened.
Royalty Fee5% of gross sales per month.
Marketing/Sales Promotion Fee5% of gross sales per month to be used for promotional expenditures in the market.
Transfer FeeUSD $100,000
Term15 years + option to renew for an additional 10 years.
Net Worth RequirementUSD $10M
Liquid Capital RequirementMust have liquid capital available to fund the first three years of development. Liquid capital amount varies due to the specific market and market potential.
More detailed information about Dairy Queen® franchise costs is available in our Franchise Disclosure Document.

Corporate Support

A strong, lasting business relationship is built on communication. One of our corporate goals is to help our franchisees grow their sales and profits. We have a team of people working hard to help you accomplish this goal!

  • Franchise Development helps you evaluate the market area, find a location, and develop your new unit.
  • Our Architecture and Design team assists your local architect and design team through the store design and construction process.
  • Our Supply Chain and Research and Development team helps leverage the buying power of the Dairy Queen® products around the world.​​
  • Training and New Store Opening Teams help you train your crew and open your new unit.
  • Area Managers offer Operations support for your store.
  • Regional Marketing Directors oversee marketing plans and assist with local marketing initiatives that build the DQ® brand and increase brand recognition throughout your market.
Your DQ® Story Begins Today Start A Conversation With Our Team