The DQ® STORY
A History of Sweet Success
While many things have changed for us over the years, one thing remains constant. We have always been and continue to be a place for celebrations, much-needed breaks, and family time. The secret to our success is just as simple now as it was when we first opened in 1940. Happy customers make successful restaurants. Dairy Queen® locations follow much more than a fast food routine – we create meaningful, memorable moments for our fans and quality experiences for our franchisees.
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